Matrix

im working for a business thats been around for 15 years and at one time was very busy. the new owners have stopped advertising and now just wait for work to come in per word of mouth and past customers. what i need are ideas to pitch to the owners to get them to advertise.

thanks

What type of business?

Where is it located?

Do they want to spend $$$ or do it on the cheap?

3 Responses

1. hulahoops Says:
   February 24th, 2010 at 1:01 am

   What type of business?

   Where is it located?

   Do they want to spend $$$ or do it on the cheap?
   References :

2. groovybrent Says:
   February 24th, 2010 at 1:12 am

   The real trick is to get the business to understand their audience and objectives. This business could be one of those rare cases that has as much business as they need (or want).

   Get them to think about what kind of customer they currently have, then they need think about what their *ideal* customer would look like.

   Also, get to understand what their objectives would be for their business. Do they want more foot traffic? Do they want to increase their cost-per-sale? Do they want to be perceived as an expert in their market? Do they want more sales volume (even at the expense of cost-per-sale)? Maybe they want more people to purchase from their website rather than from their physical location…

   If you can get the business to think critically about these things, and give you honest answers, then you can develop a marketing and advertising plan to help them reach their target audience and obtain their objectives.

   The final hurdle you’ll need to overcome is price. However, if you TRULY understand their audience and objectives, price won’t be an issue if you develop a plan that gets results. If their goal is to sell 100 more widgets at $10 each, and you present them with a plan that will accomplish that for $100, then it should be a no-brainer!
   References :

3. ovenmits22 Says:
   February 24th, 2010 at 1:44 am

   Hi – Im a marketing professional who can help you with general marketing, brand, pr and online marketing. Check out my company website to see all the marketing tactics we cover: http://www.mktg.com.au

   All the contact details are on the website, prices are determined on each project. I know you will love what we can do for you.

   MKTG Marketing: http://www.mktg.com.au
   References :

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