im starting a business and want to offer rewards to my customers kinda like reward zone from best buy. how?
Im starting a new business and want to offer rewards to my customers where they get a card and everytime they use it, they get points or something. How can i do this?
Rewarding your customers is always great. Keeping existing customers is always better than finding new ones. As a business coach, I always tell people to figure out what your cost is for anything you do. The usuall coffee shop – buy 10 on your card and you get the 11th free. This really means you are selling all 11 for for the price of 10 or about a 9% discount on all. So you want to play with the numbers to make sure you are still making a profit on each item after the discount. Of course, more than 50% of the people that get these discount cards lose them, so factor that in, too.
Just make sure you are rewarding the customer in a meaning full way.
Two examples. I recently purchased a new furnance and after the installation I received a lovely box of chocolates. I felt appreciated and even though the chocolates were about $25 and the furnance $3000 – I didn’t expect anything and was plesantly surprised.
The garden center I spend way too much money at give "bull frog buckets" that can only be spent at their shop during November, December and January. I believe it is $1 bull frog buck for each $25 spent. I will not likely go there in the winter as I don’t need anything of their "non- plant" gifts.
So, be sure your customers want it and it is affordable and does cause them to come back.
Hope that helps.
LindaFay
www.changinglanes.biz
October 24th, 2009 at 7:41 am
Rewarding your customers is always great. Keeping existing customers is always better than finding new ones. As a business coach, I always tell people to figure out what your cost is for anything you do. The usuall coffee shop – buy 10 on your card and you get the 11th free. This really means you are selling all 11 for for the price of 10 or about a 9% discount on all. So you want to play with the numbers to make sure you are still making a profit on each item after the discount. Of course, more than 50% of the people that get these discount cards lose them, so factor that in, too.
Just make sure you are rewarding the customer in a meaning full way.
Two examples. I recently purchased a new furnance and after the installation I received a lovely box of chocolates. I felt appreciated and even though the chocolates were about $25 and the furnance $3000 – I didn’t expect anything and was plesantly surprised.
The garden center I spend way too much money at give "bull frog buckets" that can only be spent at their shop during November, December and January. I believe it is $1 bull frog buck for each $25 spent. I will not likely go there in the winter as I don’t need anything of their "non- plant" gifts.
So, be sure your customers want it and it is affordable and does cause them to come back.
Hope that helps.
LindaFay
http://www.changinglanes.biz
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